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Guideline
Design system, colors, typography, brand assets
aboutAbout This Guideline
Core Realty Dubai — educational and lifestyle YouTube channel focused on Dubai real estate for high-performing brokers and international property investors. Founded to support Core Realty — an international club of elite real estate brokers operating since 2022 under the license of INTRUST Real Estate L.L.C.
This catalog defines 20 screen types in 6 categories · 2 fonts (Playfair Display + Inter) · 10 colors. It serves as the Pre-Edit visual system for YTCR video production, ensuring consistency across all videos on the channel.
Files & Assets (Google Drive)
Video Tracker (Google Sheets)
Design (Figma)
YouTube Channel (coming soon)
colorsColor Palette
Primary + accents + functional
Background
#101010
Main background
Panel
#1A1A1A
Cards, header
Brand Gradient
#F0FF02 → #FFD700
Logo, badges, pills
Accent
#F0FF02
Highlights, links
Gold
#FFD700
Secondary accent
White
#EFEFEF
Primary text
Card
#1E1E1E
Card backgrounds
Muted
#888888
Secondary text
Error / Alert
#FF0000
Warnings, negatives
Success
#4ADE80
Checkmarks, positive
fontsTypography
Playfair Display — Headlines
GOLDEN VISA
Titles, section headings, speaker names, hero text
Weights: 700 (Bold), 900 (Black)
Inter — Body Text
Dubai Marina rental yield: 6.2%
Body text, descriptions, bullets, subtitles, captions
Weights: 300, 400, 500, 600, 700, 800
Typographic Scale
HEADLINE36-42px · Black · Playfair Display
SUBHEADING20-24px · Bold · Playfair Display
Key point text20-22px · Bold · Inter
Body text paragraph16-18px · Regular · Inter
Caption / hint text12-14px · Light · Inter
brandBrand Assets
Core Realty brand assets — logo variants, fonts, and style guides. Website: corerealty.ae
Logo Variants
Primary (horizontal)
Icon / monogram
Extended (full)
Icon / monogram
Extended (full)
Color Versions
Color (on dark)
White (on dark)
Black (on light)
Inverted
White (on dark)
Black (on light)
Inverted
Formats
SVG (vector)
PNG (raster)
AI source files
PNG (raster)
AI source files
DNA Folder Structure
YTCR_DNA/
Logos/ — SVG, PNG, AI source files
Fonts/ — Playfair Display + Inter (Google Fonts)
Screens/ — Screen types catalog (this file)
Channel/ — Channel profile YTCR
Logos/ — SVG, PNG, AI source files
Fonts/ — Playfair Display + Inter (Google Fonts)
Screens/ — Screen types catalog (this file)
Channel/ — Channel profile YTCR
A4 types
Titles & Navigation
Ways to show a heading/topic — pick one (sometimes two) per segment
section_titleSection Title
MARKET
OVERVIEW
Description
Full speaker video with semi-transparent dark overlay. Large centered serif title in uppercase white. High-impact, cinematic feel.
When to Use
Start of a new major section: Market Overview, Golden Visa, Broker Life, Investment Areas.
Max Text
2 lines, 4-5 words, ALL CAPS
Keywords
marketinvestmentbrokerGolden Visaarea
section_title_centeredSection Title Centered
Investment Returns
Explained
Understanding ROI in Dubai real estate
Description
Dark gradient background, no speaker. Centered serif title with one accent keyword in yellow. Muted subtitle below.
When to Use
Lighter section transitions, sub-topics, thematic breaks. Less dramatic than full Section Title.
Max Text
2-4 words (1 highlighted) + subtitle
Keywords
sub-topictransitionthemebreak
lower_thirdLower Third Title
Description
Title bar at the bottom of speaker frame — dark panel with yellow accent border on top. Speaker stays on screen.
When to Use
Topic heading over speaker. Softer transition than full section_title.
Max Text
2 lines (title + subtitle)
Keywords
topicsectionchapterpart
step_cardsStep Cards
STEP 1
Research
STEP 2
Due Diligence
STEP 3
Offer
STEP 4
STEP 5
Description
Progressive reveal cards — steps fill in as the video advances. Shows viewer where they are in the process.
When to Use
Video broken into 3-7 steps: buying process, due diligence, RERA licensing, visa application.
Max Text
7 cards, 2-3 words each
Keywords
stepprocessbuyinglicensingdue diligence
B7 types
Text Screens
Lists, key points, speaker intros, grids, disclaimers
talking_headTalking Head
Description
Clean speaker shot without any overlays. Most powerful type for emotional impact and direct address.
When to Use
Hook, personal broker stories, key insights, emotional moments, important warnings.
Max Text
0 — screen is completely clean
Keywords
hookstoryimportantlistenmy experience
side_slide_textSide Slide — Text
Golden Visa
- AED 2M minimum
- Off-plan eligible
- 10-year residency
- Family included
Processing: 30-60 days
Description
Text/bullets left (55%), speaker video right (45%). Serif title in accent color.
When to Use
Listing requirements, area features, ROI factors, commission structures, legal steps.
Max Text
Title + 5 bullet points + footnote
Keywords
requirementsfeaturesbenefitsincludesfactors
side_slide_pillsSide Slide — Pills
100% commission
AI-powered CRM
Monthly events
Description
Colored pill tags on the left + speaker on the right. Gradient-filled pills.
When to Use
Quick takeaways, key recommendations, do/don't lists, pros/cons.
Max Text
4 pills, up to 4 words each
Keywords
dodon'tprocontiptakeaway
numbered_listNumbered List
1Dubai Marina
2Downtown
3Business Bay
4JVC
5Dubai Hills
Description
Vertical list with numbered gradient badges. No speaker visible.
When to Use
Listing 3-8 items: top areas, common mistakes, broker tips, investment criteria.
Max Text
8 rows, up to 5 words each
Keywords
topmistakesareasstepsreasons
speaker_introSpeaker Intro
Description
Dark lower-third overlay with yellow accent line. Name in uppercase serif, role in light sans-serif.
When to Use
First appearance of host, guest broker, investor, or industry expert.
Max Text
Name + title/company (2 lines)
Keywords
brokerinvestorexpertCEOguest
icon_gridIcon Grid
Investment Types
Off-Plan
Ready
Property
Property
Rental
Income
Income
Description
Title + 2-4 cards with icons in a row. Fullscreen with PIP speaker in corner.
When to Use
Overview of investment types, property categories, service offerings, visa options.
Max Text
Title + 2-4 cards, 1-2 words each
Keywords
typescategoriesoptionsservicesoverview
disclaimerDisclaimer
Disclaimer
This video is for informational purposes only and does not constitute financial or investment advice.
Consult a qualified professional before making any real estate investment decisions. Core Realty and its representatives assume no liability for actions taken based on the content of this video.
Description
Full-screen legal text on dark blurred background. Serif title. First paragraph in yellow. Remaining in muted gray.
When to Use
Opening of every video — legal and financial disclaimers for investment content.
Max Text
Title + 1-2 highlighted sentences + 2-3 body sentences
Keywords
disclaimerlegalnot financial adviceriskopening
C2 types
Diagrams
Circle charts, flows, process diagrams
circle_diagramCircle / Venn
All Investors
Golden Visa Eligible
Description
Nested or overlapping circles with labels + PIP speaker in corner.
When to Use
Market share, investor segments, overlap between buyer types, part-whole relationships.
Max Text
2-3 circles, 1-2 word labels
Keywords
market sharesegmentinvestorsportionoverlap
flow_processFlow / Process
Select
Area
Area
→
Due
Diligence
Diligence
→
Make
Offer
Offer
→
Title
Deed
Deed
Description
Blocks connected with arrows: A → B → C. Shows sequential process or cause-effect chains.
When to Use
Property buying flow, visa application process, RERA licensing steps, investment funnel.
Max Text
3-5 blocks, 1-2 words each
Keywords
processflowleads tostepsfunnel
D4 types
Data & Charts
Graphs, comparisons, calculations
chart_curveChart — Curve
Dubai Property Price Index
+18%
YoY Growth
2,100
AED/sqft avg
Q4
Peak Quarter
↑
+18%
202020212022202320242025
Price Index
Description
Stats row at top + SVG line/area chart + axis labels + legend. For time-series data.
When to Use
Price trends over time, market cycles, ROI progression, rental yield trends.
Max Text
Title + stats + axis labels + legend
Keywords
trendgrowthover timepriceforecast
chart_barsChart — Bars
Rental Yield by Area
JVCDSOJVTMarinaBBayDXBHillsDtownPalm
Description
Column/bar chart with category labels. Gradient-filled bars.
When to Use
Rental yields by area, commission comparison, price per sqft across communities.
Max Text
6-12 bars with labels
Keywords
yieldcomparisonper arearankingdata
comparisonComparison
London
High entry, low yield
Dubai
Tax-free, high yield
Description
Two items side by side with different colors. Vertical bars showing relative values.
When to Use
Off-plan vs ready, Dubai vs London, before/after, two areas compared.
Max Text
2 items, 3-4 lines of text each
Keywords
vscomparisonoff-planreadybefore/after
math_equationMath / Equation
AED 2,000,000
× 7% yield
× 5 years
=
AED 700,000Total rental income
Description
Visual arithmetic: stacked formula items + equals sign + result card.
When to Use
ROI calculations, investment returns, commission math, rental yield modeling.
Max Text
2-6 items + 1 result
Keywords
equalstotalROIreturnannuallyper year
E1 type
Multimedia
Video maps, related content navigation
video_mapVideo Map
This
Video
Video
→
Golden Visa
→
Broker Life
→
Market Update
→
Area Guide
Description
Central video box branching to 3-5 related video thumbnails with arrows.
When to Use
CTA for related content, navigation across content pillars, series recommendations.
Max Text
1 central + 3-5 branches
Keywords
watch nextrelatedseriesplaylistmore
F2 types
UI Elements
CTAs, QR codes, end screen
cta_qrCTA / QR Code
Description
QR code + headline + "Link in Description" over speaker video. Drives traffic to corerealty.ae.
When to Use
End of video or mid-roll CTA. Drive to website, WhatsApp, consultation booking.
Max Text
Title + QR + label (3 elements)
Keywords
QRconsultationbookingfreewebsiteWhatsApp
ctvCTV / End Screen
Description
End screen: gradient overlay left with YouTube video card + speaker right.
When to Use
Last 20 seconds of video, prompt to watch next video or subscribe.
Max Text
Video preview + title
Keywords
endnext videoend screensubscribe